01 / PersonalObject & memory
Anticipate the Light
Painted shoes carrying a phrase in a loved one's handwriting. A personal object made to hold memory and move through the world.
View project ↗Design / data / discovery
Making
meaning
visible.
I'm Natalie: an engineer by training, a systems thinker by instinct, and a designer by practice. I make complexity visible, meaning recognizable, and possibility easier to see.
01 / Selected work
Work that notices.
Across visual identity, information design, community work, and personal archives, each project begins with paying attention.
02 / ClientVisual identity
Core Tackle
Brand and communication design for a client with a story to tell and people to reach.
View project ↗03 / PersonalInversion & form
Flower Diptych
Two physical canvases in conversation: inverted linework, offset flowers, and forms that look toward each other.
View project ↗04 / CommunityNonprofit communication
SOAR Afterschool
Communication and leadership work centered on Northwest Arkansas children, families, and staff.
View project ↗05 / PersonalData visualization
2024 Year in Data
A year translated into a visual record, finding the patterns and personality inside everyday numbers.
View project ↗06 / ClientInformation design
Making the Plan Visible
Selected planning and analytics work at Simmons Foods: visual tools that help teams see the same problem and make decisions together.
View project ↗07 / PersonalArchival design · family & tradition
Julia's Cookie Day Recipe Book
A family tradition preserved through recipe, story, and the small details that make it ours.
View project ↗08 / PersonalExpressive portraiture
Blue Self-Portrait
An expressive drawing that lets the strange and recognizable share the same face.
View project ↗09 / PersonalArchival design · place & story
The Zarf Anthology
Coffee sleeves collected as tiny records of travel, typography, place, and the moments we almost overlook.
View project ↗10 / PersonalIdentity & expression
Queer Magic
A personal exploration of identity and the power of being seen.
View project ↗02 / About
Design begins with attention.
You cannot make something meaningful for people you have not bothered to notice.
My path into design runs through engineering, supply chains, data, and community leadership. In each setting, I kept finding the same question: how can we make the things people experience easier to understand, navigate, and care about?
That question shapes work for organizations and work for people I love. A visual system can help a team make a better decision. A carefully made object can help a family keep a story alive. When you're designing for recognition, both matter.
03 / Process
From the studio.
The making table is where ideas become tangible. I follow materials, test possibilities, and let the process leave its mark.Some pieces become objects to keep; others become invitations to connect.
04 / Contact